APPROACH
I am a product and retail specialist.
I believe in the power of products to tell compelling stories, create genuine customer connections and spark inspiration.
Through creative design, product strategy and engaging retail experiences, I help build meaningful relationships between people and brands.
SERVICES
Product and
Market Innovation
Merchandising strategy, buying, forecasting, assortment planning, product and pricing strategy
Budgeting, inventory planning, selling analysis and OTB strategy
Creative direction and design leadership
Consumer and lifestyle insights, trend forecasting and cultural relevance
Fractional/interim Chief Merchandising Officer
Retail and Sales
Transformation
Brick and mortar, E-commerce and Wholesale: Launch, sales strategy and growth
Retail Roadmaps, marketplace positioning, and competitive research and analysis
Customer experience, sales strategy, CRM and customer retention
E-Commerce leadership, optimization, and production
Start-Up and Established Business Planning and Support
Personalized support navigating the complexities of retail
Help planning a new start-up or new phase of growth for your business
Business plans, profitability paths, and costing optimizations
Creative repositioning for revenue enhancement
Operational Excellence
and Growth
Organizational, operations, and logistics support
Business audit to identify which strategies are working and which need to be optimized
Business expansion plans, including: new markets, growth and scalability strategies
Short and long term forecasts to meet revenue and margin goals
ABOUT
I am a founder and consultant specializing in building and optimizing retail, brand and product strategies for both established companies and start-ups. Working independently and through THE BOARD, I leverage a vast network of top-tier consultants for project collaboration.
I create fashion strategies that sell. I translate creative concepts into commercial success for brands by combining design expertise with retail analytics to unlock sustainable growth. I am passionate about creating value, cultivating authenticity and growing sales without sacrificing social and environmental responsibility.
I have 18 years of experience in the fashion industry, both at large global brands and start-ups. I am best known for co-founding SWORDS-SMITH, an NYC retailer with a customer experience focused mission and an elevated roster of designers including Issey Miyake, Collina Strada, Maison Margiela, Willy Chavarria and more. The unique product strategy was featured in The New York Times, WWD, Vogue, Elle and T Magazine, among others. Previously I was at Levi Strauss & Co. and Hanesbrands, where I specialized in design and new revenue strategy.