APPROACH
Creative vision, commercial results.
I help fashion brands navigate today's rapidly changing retail landscape. My approach combines creative design expertise with analytical thinking to identify new opportunities and develop actionable strategies that drive sales growth and build lasting customer relationships.
SERVICES
Start-Up and Established Business Planning and Support
Help planning a new start-up or new phase of growth for your business
Business plans, profitability paths, and costing optimizations
Short and long term forecasts to meet revenue and margin goals
Product and
Market Innovation
Merchandising strategy, including buying, forecasting, assortment planning and pricing strategy
Creative direction and design leadership, or creative repositioning for revenue enhancement
Consumer and lifestyle insights, trend forecasting and cultural relevance
Retail and Sales
Transformation
Brick and mortar, E-commerce and Wholesale: Launch, sales strategy and growth
Retail Roadmaps, marketplace positioning, and competitive research and analysis
Customer experience journey mapping in-store and online, CRM and customer retention
Operational Excellence
and Growth
Organizational, operations, and logistics support
Business audit to identify which strategies are working and which need to be optimized
Business expansion plans, including: new markets, growth and scalability strategies
Fractional/interim COO or Chief Merchandising Officer
ABOUT
I am a founder and consultant specializing in building and optimizing retail, brand and product strategies for both established companies and start-ups. Working independently and through THE BOARD, I leverage a vast network of top-tier consultants for project collaboration.
I create fashion strategies that sell. I translate creative concepts into commercial success for fashion brands by combining design expertise with retail analytics to unlock sustainable growth. I am passionate about creating value, cultivating authenticity and growing sales without sacrificing social and environmental responsibility.
I have 18 years of experience in the fashion industry, both at large global brands and start-ups. I am best known for co-founding SWORDS-SMITH, an NYC retailer with a customer experience focused mission and an elevated roster of designers including Issey Miyake, Collina Strada, Maison Margiela, Willy Chavarria and more. The unique product strategy was featured in The New York Times, WWD, Vogue, Elle and T Magazine, among others. Previously I was at Levi Strauss & Co. and Hanesbrands, where I specialized in design and new revenue strategy.