SERVICES
I am a product
and
retail specialist.
I work with fashion brands at every stage to sharpen their product, strengthen their margins, and grow with intention. With 20+ years across global corporations, independent retail, and high-growth startups, I bring a 360 degree perspective to product and retail strategy.
• Fractional or interim Chief Merchandising Officer
• Fractional or interim COO for creative-led businesses
• Embedded leadership with existing teams
• Forecasting, assortment and OTB planning
• Sales analysis, inventory planning and markdown strategy
• Pricing and margin architecture
• Retail roadmaps, marketplace positioning, and competitive analysis
Costing optimization and margin improvement
• Strategic advisory and hands-on support
• Business plans, sales channel strategy and profitability paths
• From launch to growth across DTC, wholesale and brick-and-mortar
• Operational leadership for creative-led businesses
• Connected in-store and online customer experience design
• Customer journey mapping
• CRM strategy, customer retention and lifecycle marketing
• Loyalty and service programs design
• Retail team and product knowledge training and development
• Design leadership and creative team management
• Consumer insights, trend forecasting and cultural positioning
• Creative repositioning and new category launches
• E-commerce and photo studio production
• In-store and e-commerce visual merchandising
• Market week buying and representation across categories
Seasonal buying strategy and vendor negotiation
Trend analysis and competitive buying intelligence
Trade show and showroom navigation
ABOUT
I am a fashion strategist and retail specialist with 20+ years of experience, both at large global brands and innovative start-ups. I specialize in product development, merchandising and buying strategy, and retail business optimization for fashion brands.
I am best known for co-founding SWORDS-SMITH, an NYC retailer that redefined fashion retail through an elevated customer experience and strategic curation of designers like Issey Miyake, Collina Strada, Maison Margiela, Willy Chavarria and more. The unique product strategy was featured in The New York Times, WWD, Vogue, Elle and T Magazine, among others. Previously I was at Levi Strauss & Co. and Hanesbrands, where I specialized in design and new revenue strategy.
Working independently and through THE BOARD's network of top consultants, I provide end-to-end support for fashion companies at any stage. Whether it's serving as a fractional Chief Merchandising Officer, representing you at market weeks, designing better customer experiences, or planning your business growth, I create fashion strategies that work in the real world.